As part of the agreement, dedicated Manchester City FC virtual content will be distributed through the Club and EA Sports’ digital channels, including Manchester City match simulations prior to the fixtures and unique visuals of the City stars in action.
EA has captured 360 degree 3D headscan shots of the entire Manchester City FC first team squad, enabling the most authentic representations of the players for use in FIFA 12.
EA Sports will also be investing in dedicated experiential gaming areas, in around the Etihad Stadium, to further enhance City Square and the family zone within the concourse.
The reputation of EA Sports is unparalleled, both within the video game industry and around the world, commented Ian Cafferky, chief brand commercial officer for Manchester City Football Club. The fact that a company of EA’s calibre has joined our stable of valued partners, shows a clear indication of the Club’s growth and appeal to a global audience.
Many of our supporters, not to mention first team players are huge fans of FIFA. The deal with EA Sports was therefore a natural fit and the beginning of what I know will be an exciting partnership.
A behind the scenes video will be released prior to the launch of FIFA 12 – set for September 30 – giving fans the opportunity to download an exclusive and unique free Club specific pack design.
EA recently announced that it had given Andy Gray the boot, replacing the disgraced pundit with popular broadcaster Alan Smith.